systems are considered tools, like paint and canvas, but they do not automatically come with the brilliance to create a work of art. That comes with skills that are developed and honed over time. And in the world of sales we call that - process.
In a study done by CSO Insights on Sales Performance Optimization, usage of core CRM systems continues to have a positive impact on the efficiency of salespeople, but the real key to impacting and improving revenues is to tie a CRM system to the overall sales process.
At , we believe that core CRM gives you the foundation, but other capabilities need to be added to reach your organization's full sales performance potential. Mapping your CRM system to a sales process will likely help you achieve greater sales effectiveness and impact bottom line revenues.
To read an excerpt of this study, .
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