Deploying CRM in an organization brings about changes in business processes and modifies employee behavior. CRM can touch every department in an organization from sales, finance, production, to customer service. CRM places the customer at the center of your business. This shift to customer-centric affects the entire organization and can require changes to processes and the business culture.
With a properly implemented CRM system, information about customers is shared amongst the various business areas. All this information makes up the business intelligence necessary to make the best decision about finding and retaining the best customers.
Out of the box,
Nucleus Research reports the bottom line facts in