Visitors to the CRM Software Blog will find several recent articles regarding identifying the right CRM solution for your business. And rightly so - it’s a very important topic for those looking for a customer relationship management solution.
I wanted to share
As the title indicates, the focus of the White Paper is really the sales organization of the company. Buyers looking for a solution to support multiple departments (service, technical support, marketing, etc.) may find some information lacking for them to help identify the full capabilities offered by some of the vendors, but it is a solid start. Also, some readers may have some questions regarding the distinctions made classifying particular vendor types and the types of clients they support. For instance, neither SAP nor
The White Paper touches on important topics such as requirements, cost considerations, and what to expect from your vendor. It also includes tools to help identify what type of buyer you are as well as an example of a product requirement worksheet that could help your organization focus on their true needs.
Overall, it provides buyers with solid information, insight and resources and I would classify it as recommended reading - for both buyers and sellers of CRM software.
Good reading!
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Robert Kuhlmann is a Senior CRM Consultant with AdvancedSPS, a California
By: Robert Kuhlmann, AdvancedSPS –