Every time I see the signs of economic recovery, I want to believe. (Yes, Virginia, there is a Santa Claus…) The other day the “Loomis Sayles Portfolio Perspectives” landed on my desk. The headline was “Inside: Economy shows signs of recovery”. Although the report started out pretty gloomy (“During the first nine months of the period October 2008 to September 2009, the US economy suffered the worst recession since the early 1980’s”) it improved as I struggled through reading one economic indicator after another. All in all, it told me things were getting better. But “better” is a relative term, isn’t it? Is YOUR business better today than it was 10-12 months ago? Are your customers happier and more satisfied with your products and services than before? Did you take action a year ago to ensure you could easily track your customers’ buying behavior, anticipate their orders and proactively go after their business while your competitors floundered?
If so, congratulations! You are likely patting yourself on the back for your foresight and insightful business planning. If you didn’t, you’re now a year older and still wishing you knew how to forecast and capitalize on customer purchasing patterns.
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by Sherwood Associates, an