One of the most widely heard comments about CRM systems is that they are supposed to be user-friendly and intuitive, but it doesn’t take long to discover that any functionality that is also friendly to your particular company can still require a formidable amount of time and effort spent on customization and coding. This could also be said for Dynamics CRM in its earlier iterations – many early adopters of Microsoft’s CRM suite found themselves frustrated with what was missing from the application and disappointed in the amount of custom development they still had to do.
The good news is that the
The most exciting area of this effort is the set of
There are some Accelerators that are more basic than others, or that are simply a nice add-on to core functionality, like the Newsfeed, Business Productivity Workflows and Notifications pieces. But that is only the tip of the iceberg. For those seeking a more robust solution, Extended Forecasting, Portal Integration and Partner Relationship Management, among others, are all worth a look. It wasn’t long ago that any of these items would have been available only through a close partnership with CRM Partners and a lot of investment in custom work. Partners still provide a very valuable service in extending and enhancing these Accelerators for their clients, but companies with CRM have a much stronger basis for building out their system to truly become just what they need with the help of these Accelerators.
FMT Consultants is a Microsoft Gold Certified Partner for Dynamics CRM and GP located in Carlsbad, California. Visit our website at
by Natasha Serrano of