xRM has been getting a lot of hype recently, but many still do not understand exactly what it is. Or maybe you have not heard the term until now? Either way, to help make it simple, xRM takes CRM (which has historically helped automate sales, service and marketing for organizations) one-step further and allows you to track more than just customers. The "x" replaces the traditional "C”, or customer, value in the CRM acronym to become a variable. This will allow you to track information and processes around any variable that is important to your business. This means that while the product name is "CRM", such as
Traditionally, CRM systems have related buyers (customers) to purchases (orders), but now in the world of xRM these relationships can become much more complex and unique. For example, InterDyn – Remington Consulting has experience implementing
We've seen xRM applications replace EVERY transactional line of business application in an organization with the only exceptions being ERP and collaboration technologies (SharePoint). Otherwise, anything becomes replaceable with an xRM solution!!! Let our organization help you
By InterDyn – Remington Consulting,
I must say, very nice and clear writing piece. At least now I know what is xRM. : )
Thanks for this easy to understand explanation of xRM - I admit I was not familiar with this new term until recently. (Leave it to Microsoft to create yet another new acronym.) But the idea behind it certainly is powerful so I hope the term really catches on so customers can see the value in it.