Traditionally the ‘C’ in ‘CRM’ stands for Customer. But CRM applications, and in particular Microsoft Dynamics CRM, have evolved in to much more than applications that just manage customers. That’s why the term ‘xRM’ or ‘Anything Relationship Management’ is a better description of what Microsoft Dynamics CRM does.
continue reading...Posts Tagged ‘XRM’
XRM: The Evolution Of CRM
Customer Relationship Management, or “CRM” as most people know it, is that dirty little acronym that loosely brands a wide array of software packages under the same, very large umbrella – just look at all the products profiled in CRM Magazine!! The watered down “CRM” category is comfortably applied to a wide range of business [...]
continue reading...A Real-Life Health Industry Example of an xRM Environment for Microsoft Dynamics CRM
Due to InterDyn – Remington Consulting having a vertical focus in the health industry, we have had the opportunity to configure Microsoft Dynamics CRM into a true xRM environment for organizations in this industry. One such implementation was for a customer that originally started out on the Microsoft Dynamics CRM Online Trial Version, and later [...]
continue reading...Want to Manage a Line of Business? There’s An “x” For That!
Microsoft Dynamics CRM is currently going through a very exciting transition from being considered as a CRM application in the traditional sense of customer relationship management to embracing it as a flexible and scalable platform for relationship management of any kind. The essence of this transition has been captured by a handy new acronym, xRM, [...]
continue reading...xRM – Managing Relationships With Business Software
Relationships Beyond Sales
Business relationships and contact management related to sales, marketing and sales related customer service have always had a home in standard CRM packages and for the most part, the pitch for traditional CRM has focused on those areas.
Today’s CRM systems now have more flexibility and extensibility that can be applied to other areas [...]
Spy Optic – Microsoft Dynamics CRM Case Study
Midsize Business Case Study
Sunglasses Manufacturer Boosts Sales 29 Percent, Aids Dealer Growth with CRM Software
Story at a Glance
Spy Optic, a manufacturer of sunglasses and goggles, scrambled to keep up with the rapid growth in the action-sports market and stay one step ahead of competitors. The marketing department needed better sales and inventory data to help [...]
Make A Resolution To Reconnect With Microsoft Dynamics CRM 4.0
Are you someone who, in the last several years, gave Microsoft Dynamics CRM a chance, only to find yourself disappointed in what it could (or couldn’t) do? If so, you are certainly not alone. Accustomed to the whiz-bang sizzle that often accompanies new Microsoft innovations and expecting the same from Microsoft’s entry into the buzzword-worthy [...]
continue reading...Is xRM Your Next Move From Access Or Filemaker?
Application frameworks like xRM and Microsoft SharePoint can provide robust custom built applications that will meet any requirement you can provide in Access or FileMaker Pro. You will get the added value of integration with other Microsoft productivity applications and familiar outlook or web based interfaces to increase your ROI, ease of use and user [...]
continue reading...CRM For The Health Industry: Why It Is A Good Fit…
For years, CRM has helped businesses outside of the health industry successfully track customer relationships. However, did you know that CRM can also help healthcare providers track patient relationships? Healthcare workers today often face difficulties managing patient relationships because of manual processes and disconnected systems. This can make follow-up care coordination, preventative care, etc. a challenge. [...]
continue reading...Microsoft Dynamics CRM Helps Convention And Visitors Center Promote Region By Delivering First-Class Service
After a careful and thorough research for new business management software, an innovative convention bureau selects Microsoft Dynamics CRM from the TM Group because, “Microsoft Dynamics CRM fit all of our criteria.”
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