Microsoft Dynamics CRM can serve as your early warning system for product and service issues to protect you from this scenario.  By monitoring the opinions and views of your customers, you can react quickly and even identify emerging opportunities so that you can implement a proactive strategy.  And best of all, you don’t have to assign someone to monitor Twitter every waking moment.

The Social Networking Accelerator for Microsoft Dynamics CRM proactively monitors social networks for key words, complaints, and issues relating to a brand.  You can track chronic complainers to identify top potential service issues.  By tracking influencers of a given topic or issue, you can spot trends to help you create services and products that meet changing expectations.

Make sure you don’t get blindsided by bad press or miss new opportunities with the Social Networking Accelerator for Dynamics CRM. Contact Steve Kane at 301-634-2404 or skane@broadpoint.net to find out how BroadPoint Technologies, the premier Dynamics CRM reseller in Virginia, can help you stay tuned in.

by Broadpoint, Microsoft Dynamics CRM Partner Virginia

Microsoft Dynamics CRM as Early Warning System: Improve Customer Service With the Social Networking Power of Dynamics CRM is a post from: CRM Software Blog

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A few years ago, a sales person could get by on a sales call with paper reports of past orders and last week’s inventory count.  But business buyers today need more insight from vendors to help them make better buying decisions.  Knowledge is power and the sales person that can immediately access any information, be it current trends, stock on hand, orders in transit, or customer service issues, has the edge on the sales rep that has to call the office for answers.

With Microsoft Dynamics CRM sales people can access the information that they need in a familiar, easy to use solution, tightly integrated with Outlook, even when working in the field.  Integration with accounting and ERP systems provides insight into account history, current transactions and real time inventory.  Sales and Customer Service managed through Dynamics CRM provides seamless insight into all the customer touchpoints. Information…lots of information…all at your sales team’s fingertips. 

Give your field sales team the competitive edge to build stronger customer relationships with Dynamics CRM. Contact Steve Kane at 301-634-2404 or skane@broadpoint.net to find out how BroadPoint Technologies, the premier Dynamics CRM reseller in Virginia, can help your sales team’s success.

Field Trip: Supporting Field Sales Success With Dynamics CRM is a post from: CRM Software Blog

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With Dynamics CRM, Professional Associations can use their membership data to build events that maximize the value to their members.  Some of the ways that CRM can help include:

• Map the location of members to choose an event venue that minimizes cost for a majority of members
• Analyze previous session and event attendance to focus on content that is meaningful
• Poll members to gauge interest and invite content suggestions
• Monitor hot topics and build event buzz using social media
• Identify certification or training needs that could be supported at the event

This list is just a small sample of ways Professional Associations can take advantage of centralized information about their members to deliver more value.  The flexibility of Dynamics CRM allows collection and analysis of whatever data is important to the organization – from certifications to hobbies.  Integration with social media and the web, allows the organization to reach members wherever they are.

Make sure your Professional Association builds events that deliver value with Dynamics CRM. Contact Steve Kane at 301-634-2404 or skane@broadpoint.net to find out how BroadPoint Technologies, the premier Dynamics CRM reseller in Virginia, can help you support your members.

by BroadPoint Technologies, A Virginia Microsoft Dynamics CRM Partner

Professional Associations Build Event Success With Dynamics CRM is a post from: CRM Software Blog

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Sound familiar?  Sales people are different – there’s no doubt about that – but they are compelled by the same basic human motivations that drive us all.  In our work lives, each one of us wants recognition of the contribution that we make to the organization.  So… how in the world does recognition relate to CRM? 

It’s all about reporting.  Many a sales person has started out with the best of intentions, entering every required field for every contact, prospect, and opportunity.  Weeks pass and the sales rep is feeling pretty good about himself – maybe even getting to like CRM.  Then the boss sends an email with a formatted Excel spreadsheet attached.  “List your top 10 deals for this quarter, total value and probability to close.  Need it in this format by Noon for the board meeting!”

Ask any salesperson and they will tell you it has happened to them.  All the work put into entering information isn’t recognized simply because the reporting was not set up to meet all the needs of organization. 

Reporting is the secret to CRM success.  Sales Managers should define reports and complete training to enable them to build the ad-hoc reports they need before any data is entered.  Consistent shared use of the information in CRM will reinforce the importance of the centralized data. 

With Dynamics CRM, dashboards can be built that will provide the information by product, by sales person, by region – however it makes sense for the organization.  When a sales person knows his boss will turn on her laptop each morning and see how many calls he made, or how much he added to the pipeline, or how many sales he made, he will be highly motivated to use CRM.  Recognition at work. 

Before the CRM implementation begins, define what reports your organization needs.  Determine how reporting will be distributed to ensure regular review and consistent feedback.  Recognize and reward the efforts that your team makes by tapping into the power of the information they put in CRM. 

Contact Steve Kane at 301-634-2404 or skane@broadpoint.net to find out how BroadPoint, Virginia’s premier Dynamics CRM reseller, can help you motivate the sales team.

BroadPoint Technologies, A Microsoft Dynamics CRM partner in Virginia

CRM Success: How To Motivate The Sales Team To Use CRM is a post from: CRM Software Blog

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