To enhance the usefulness of Crestwood Associates’ Microsoft Dynamics CRM system, we deployed SalesFUSION – an integrated marketing automation system. After using the integrated SalesFUSION application over the last year, these are the three significant areas where we have seen benefits: Email tracking and results Web visitor tracking Landing pages and dialogs Email tracking and [...]
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CRM Synchronicity
“I am interested in purchasing a new CRM system for my sales staff. Do we need off-line capability?” To answer this question you might ask yourself: How often should my sales people be in front of customers? How much of their activities should they document? If your answers are: “as often as possible” and “everything [...]
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