Understanding the need for your Sales and Marketing teams to be aligned requires the ability to look at your organization with a critical eye and acknowledge the fact that there are flaws in your structure. Accepting that your Sales and Marketings teams are not aligned opens you to correcting the problem and better enables your teams to identify any potential for lost revenue.
continue reading...Posts Tagged ‘evaluate crm software’
3 Business Benefits You Should Expect from Your CRM Software
FBy definition, customer relationship management (CRM) software leverages technology to more efficiently identify and capture qualified leads, convert them into customers, and cultivate loyal relationships that keep customers in the fold for years to come. But what does this look like in tangible business terms? What are the bottom line benefits you should expect to justify [...]
continue reading...Dynamics CRM vs. SugarCRM – Comparison Resources
I recently received a call from someone who wanted to learn more about Microsoft Dynamics CRM and wanted helpful information that directly compares Microsoft Dynamics CRM with SugarCRM. There are useful sites like CompareCRM.com and ERPSoftwareBlog, but I understand how finding that specific information can be challenging, especially for those two types of software in particular and for a company’s unique situation. [...]
continue reading...Talking CRM With Your IT Manager
When evaluating the technical implications of CRM deployment, remember that CRM is foremost a technology that can help propel your business, instead of a tool that dictates your business processes. Discuss with your IT manager the business value of CRM, and get vital input on the technical corollaries of CRM implementation. The IT manager is [...]
continue reading...Talking CRM With Your Sales Manager
To ensure that sales representatives meet their objectives, your sales manager continually needs information from them about leads and active prospects. Here’s how you can work with your sales manager to find out how CRM can best support sales goals. Your sales manager’s CRM priority: pursuing revenue The sales manager is focused on moving [...]
continue reading...Talking Customer Relationship Management Software with a CFO
To ensure that finance meets its objectives, your CFO needs information about issues like total cost of ownership (TCO) and return on investment (ROI). Here’s how you can talk to your CFO and get the information you need to make fiscally sound decisions. Your CFO’s Customer Relationship Management priority: fiscal fitness Your CFO, who is [...]
continue reading...A Random List of Resources for Comparing CRM Applications
By Marcia Doron, Altico Advisors Everyone seems to love the sites that offer CRM comparisons, so I took a look at a few. Of course, you could do the same thing I did. Bing or Google “CRM Comparisons” and you’ll get a loooong list of options. Here are the ones that I looked at in [...]
continue reading...How to Choose the Right Microsoft Dynamics CRM Business Partner
Microsoft Dynamics CRM is a great piece of software, but to make sure you get the very best from your investment you need to spend some time choosing the right Microsoft Dynamics CRM business partner.
continue reading...Evaluating And Selecting A World Class Customer Relationship Management (CRM) Solution
By Marcia Doron, Altico Advisors CRM 101: How to select the right platform for your organization Many organizations have spent millions of dollars selecting and implementing CRM solutions over the past several years. Many of these solutions have become obsolete, acquired by larger software publishers who are not supporting older version, and are unable to [...]
continue reading...Power Up Customer Satisfaction and Retention
Getting the most out of your customer data and business information Customer relationships matter. Period. In an era of fast business transactions, immediate need gratification, and tight budgets, the relationship you have with your customer brings revenue and profitability to your business. Today, however, many businesses don’t proactively behave as if customer relationships matter. In [...]
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