Getting the most out of your customer data and business information Customer relationships matter. Period. In an era of fast business transactions, immediate need gratification, and tight budgets, the relationship you have with your customer brings revenue and profitability to your business. Today, however, many businesses don’t proactively behave as if customer relationships matter. In [...]
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Keeping Track Of Customers: Key To SMB Profitability
In the rush for revenue, businesses often forget the customer. The focus is on the invoice or transaction and the time it takes, instead of the relationship and ‘lifetime’ opportunity of a particular customer. Such behavior can lead to poor business predictability, lowered customer loyalty and satisfaction, and (ultimately) lowered profitability. Businesses of all sizes, [...]
continue reading...Avoiding The Top 10 Small Business CRM Mistakes
Choosing and implementing Customer Relationship Management (CRM) solutions can be a resounding success or an unmitigated disaster. Big businesses can ‘afford’ the shock of failure. Small and medium businesses can’t. To achieve success in selecting and implementing CRM in your small and medium business, pay attention to overcoming the following: 1. You’re Not Sure What [...]
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