Customer Relationship Management (CRM) doesn’t start with CRM software. CRM is a business strategy which uses systems and processes to effectively manage interactions with customers, potential customers, and other contacts. An effective CRM strategy largely comes down to well designed, well implemented, and well run customer facing business processes. In theory, you don’t need software [...]
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With Microsoft Dynamics CRM, The ‘C’ In CRM Stands For…. Cat Relationship Management??!!!
Traditionally the ‘C’ in ‘CRM’ stands for Customer. But CRM applications, and in particular Microsoft Dynamics CRM, have evolved in to much more than applications that just manage customers. That’s why the term ‘xRM’ or ‘Anything Relationship Management’ is a better description of what Microsoft Dynamics CRM does.
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