Like most marketing professionals, my new year has started off with an exciting rush of fresh marketing campaigns and activities to help generate new leads for our sales team and a new calendar of valuable educational events for our clients. The biggest project on our marketing list right now is getting ready for Vision 2010, [...]
continue reading...Posts Tagged ‘CRM Marketing’
CRM Software For Marketing: Because The Real Work Begins When The Tradeshow Ends
While there is tremendous focus in the press on Web 2.0 marketing techniques, smart marketing managers continue to leverage the traditional methods of marketing to spread their message and make connections. For business to business marketing, there is no replacement for the trade show which provides sales and marketing teams the opportunity to interact with [...]
continue reading...Expand Your Microsoft Dynamics CRM Marketing Capabilities With Access Hoover’s
Microsoft Dynamics CRM includes robust out-of-the-box capabilities for marketing, such as data cleansing/segmentation tools, campaign management, and marketing analytics. These features alone can increase the effectiveness of a company’s marketing programs and help marketing staff track key metrics more easily. In addition to the incredible core marketing functionality of Microsoft Dynamics CRM, there are many [...]
continue reading...Hitting The Gas – Capitalizing On CRM Accelerators
One of the most widely heard comments about CRM systems is that they are supposed to be user-friendly and intuitive, but it doesn’t take long to discover that any functionality that is also friendly to your particular company can still require a formidable amount of time and effort spent on customization and coding. This could also [...]
continue reading...Tweet, Tweet, Tweet –Measure Social Networking With Dynamics CRM Accelerator
With the social networking evolution upon us, as a business owner you may be asking – How do I get involved? What benefits will it provide? What is the real value and ROI? The one known truth is that social networking can affect your brand awareness in either a positive or negative way and if [...]
continue reading...Microsoft Dynamics CRM – The Engine that Powers your Email Marketing
To some extent, marketing is guided by available technology. Before the advent of email, before the Internet and the WorldWideWeb, mail was the only vehicle for “direct” marketing. Print, radio and television were available, of course, but while your marketing message could be aimed at a particular geography, the message almost per force had to [...]
continue reading...It’s November – Do You Know Where Your Marketing Dollars Are? You Do with Microsoft Dynamics CRM.
Quick, when your boss asks you how much revenue marketing has generated for your company in 2009, will you be able to easily answer the question? Or how many new leads? New opportunities? How about customer satisfaction? Can you prove it? You can with Microsoft Dynamics CRM.
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