What’s better than a marketing campaign with all the bells and whistles? A marketing campaign with all the bells and whistles that’s targeted to a segmented audience who actually wants to hear what you have to say. No, it’s not a tall order, it’s exactly what Microsoft Dynamics® CRM can provide – a sharp, effective, [...]
continue reading...Posts Tagged ‘CRM for marketing’
When One More Spreadsheet is One Too Many: Connecting Fragmented Departments with Microsoft Dynamics CRM
We recently completed a Microsoft Dynamics® CRM 2011 XRM project with a supplemental educational services (SES) provider who helps students do better in school through online tutoring. They currently serve over 9,000 students and are approved in 33 states. In order to get approved in each district and extend their reach helping students, they need [...]
continue reading...Five Ways Microsoft Dynamics CRM Software Drives Lead Generation
The consumer environment is changing dramatically. Consumers are constantly bombarded with marketing and sales messages so much so that they tend to ignore most, if not all, of what is out there. Marketers in turn, need to address this and catch their attention…but how? Although CRM is great for your existing customer relationships, it’s also a [...]
continue reading...Effective Customer Segmentation Helps Move Sales Quickly Through Cycle
I was invited on-site to meet with a new client’s marketing department and hear about their challenges with customer segmentation. They are an international distribution company, headquartered in Philadelphia, PA, implementing Microsoft Dynamics CRM. They have two challenges with customer segmentation: How do they identify up-sell and cross-sell opportunities within their existing customer base? How do they identify [...]
continue reading...Microsoft Dynamics CRM Brings You the Cloud for Less
The much anticipated Microsoft Dynamics CRM 2011 is here and available to power your cloud. And, for a limited time, Microsoft is offering special pricing to bring you the cloud for less – get $200 for each Microsoft Dynamics CRM Online User Subscription licenses you acquire through May 28, 2011. This is a great deal for [...]
continue reading...Microsoft Dynamics CRM 2011 is Finally Here…Now What?
Product launches are exciting times, but sometimes the hype has a negative effect on something that requires action. Some of you may have already been introduced to the great new features of Microsoft Dynamics CRM 2011, but what do you do with this information? What is your call to action? First, you need to answer the [...]
continue reading...Unleashing the Marketing Power of Microsoft Dynamics® CRM Part 2: Feeding the Sales Pipeline and Tracking Marketing Results
“What were the results of our last email campaign?” “Why should your marketing budget be increased?” “Where are all my leads?” If you’re in the marketing world, it’s likely that you have heard these questions on more than one occasion, and maybe you’ve struggled with your response. However, my hope is that after reading this, [...]
continue reading...The Different Spectrums of Microsoft Dynamics CRM: Sales, Marketing, and Customer Service
Microsoft Dynamics® CRM has come a long way since its early days. Sure, it’s a great customer management tool and everyone knows it. But what many of you don’t realize is that it can now do so much more. Check out the different spectrums of Microsoft Dynamics CRM: Sales: Microsoft Dynamics CRM helps you see [...]
continue reading...Talking CRM with your Marketing Manager
To effectively design compelling marketing campaigns that present new products and services to customers and new prospects, your marketing manager needs powerful, easy-to-use tools with which to analyze your customer and lead base. He or she then needs a way to quickly and easily pull together targeted lists, launch campaigns, track results, perform follow-up, and [...]
continue reading...Closed Loop Marketing Reports in Microsoft Dynamics CRM
By Allen Hardon, CRM Practice Consultant I can imagine that in this economy you might want to turn up your marketing efforts to attract new leads that could turn into long term customers. How about if I told you that you could… Design marketing plans with a budget and estimated revenue projections? Create planning tasks [...]
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