Lauren Carlson writes about various topics related to CRM software at SoftwareAdvice.com. In a recent article she writes about value-added resellers (VARs) and independent software vendors (ISVs) who are extending the core Dynamics CRM applications to meet the unique needs of companies in a range of vertical markets. To demonstrate the specificity of these solutions, [...]
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What is xRM?: How CRM Software Can Track More Than Just “Customers”
xRM has been getting a lot of hype recently, but many still do not understand exactly what it is. Or maybe you have not heard the term until now? Either way, to help make it simple, xRM takes CRM (which has historically helped automate sales, service and marketing for organizations) one-step further and allows you to track [...]
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