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White Paper: CRM and Social Networking: Engaging the Social Customer
Used effectively, social networking sites can enable marketing professionals, salespeople, and customer service agents to develop meaningful relationships with customers in new ways. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions.
White Paper: What’s New: Top 60 New Features of Microsoft Dynamics CRM 4.0
Microsoft Dynamics CRM 4.0 delivers a wealth of new features and capabilities that can benefit your entire organization. Find out the Top 60 New features in Microsoft CRM 4.0 and how they can make you more productive.
White Paper: Customer Relationship Management: The Winning Strategy in a Challenging Economy
In a growth economy, businesses typically work hard to expand their customer base and spend aggressively to stoke the growth engine. When money is tight however, existing customer relationships grow in importance as organizations seek a cost-effective way to nurture business expansion. Learn how customer relationship management (CRM) solutions can provide the foundation for sustainable growth and enable organizations to survive and thrive in these uncertain times.
White Paper: Sales & Marketing – The New Power Couple (XPS Format)
When sales and marketing share insight, they are well-positioned to become a true power couple that can lead your company into a profitable future. This whitepaper will share with you benefits and techniques for creating synergy between your sales and marketing departments and developing a go-to-market strategy that is customer, not product, focused.
White Paper: The Future Sales Force—A Consultative Approach
Some organizations have found that their sales processes have become more challenging while the performance of some of their sales professionals who were past stars has deteriorated. Learn how a consultative sales process will teach your sales team to produce better ROI analyses for its customers, and improved sales proposals that are customer-focused.
White Paper: Boost Revenue and Thrive – Leveraging CRM in Hard Times
When working with companies in a wide variety of industries, Microsoft has observed best practices and techniques that can enable you to do more than just survive during an economic slump— you can boost revenue and thrive. Learn how doing this requires recognizing three notable opportunities CRM offers: focusing on marketing relevance, increasing wallet share, and improving new lead development.
White Paper: “Real World” Marketing: Enabling Marketing Throughout The Organization
This IDC research report shows how easy-to-use applications combined with best practices can help you execute impactful marketing programs and activities that have direct impact on customer acquisition and retention with the ultimate goal of increased sales.
White Paper: Bringing Enterprise CRM to the Small Screen
Many industry observers have suggested that the sales force automation (SFA) platform of the future will look a lot more like a handheld device than a laptop, and for good reason. This whitepaper will help you develop a mobility strategy and determine what essential criteria you need to keep in mind when selecting a mobile SFA platform.
