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Archive for the ‘Dynamics CRM for Marketing’ Category

The Different Spectrums of Microsoft Dynamics CRM: Sales, Marketing, and Customer Service

Microsoft Dynamics® CRM has come a long way since its early days. Sure, it’s a great customer management tool and everyone knows it. But what many of you don’t realize is that it can now do so much more. Check out the different spectrums of Microsoft Dynamics CRM: Sales: Microsoft Dynamics CRM helps you see [...]

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Talking CRM with your Marketing Manager

To effectively design compelling marketing campaigns that present new products and services to customers and new prospects, your marketing manager needs powerful, easy-to-use tools with which to analyze your customer and lead base. He or she then needs a way to quickly and easily pull together targeted lists, launch campaigns, track results, perform follow-up, and [...]

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Closed Loop Marketing Reports in Microsoft Dynamics CRM

By Allen Hardon, CRM Practice Consultant  I can imagine that in this economy you might want to turn up your marketing efforts to attract new leads that could turn into long term customers. How about if I told you that you could… Design marketing plans with a budget and estimated revenue projections? Create planning tasks [...]

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4 Great Reasons Why You Should Consider Implementing a CRM System NOW!

By Joel Hatin, Altico Advisors Why do CRM now??????   Here are four great reasons why you should consider implementing a CRM system NOW! #1. Extend the breadth and depth of your customer relationships – In other words, grow your customer sales.  If you’re like most businesses today you’re trying to do more with less.  [...]

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Microsoft Dynamics CRM 2011 Sneak Peek at New Features, Functions and Enhancements

The next version of Microsoft Dynamics CRM, due in September 2010, is being eagerly awaited by business partners and end-users alike. Officially named Microsoft Dynamics CRM 2011 the product will offer a whole range of new features, functions and enhancements.

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Talking CRM With Your IT Manager

When evaluating the technical implications of CRM deployment, remember that CRM is foremost a technology that can help propel your business, instead of a tool that dictates your business processes. Discuss with your IT manager the business value of CRM, and get vital input on the technical corollaries of CRM implementation. The IT manager is [...]

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Talking CRM With Your Sales Manager

To ensure that sales representatives meet their objectives, your sales manager continually needs information from them about leads and active prospects. Here’s how you can work with your sales manager to find out how CRM can best support sales goals.   Your sales manager’s CRM priority: pursuing revenue The sales manager is focused on moving [...]

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Sneak Preview of the Next Microsoft Dynamics CRM Release – Just a Few Tidbits So Far

By Justin Languirand, Altico Advisors Dynamics CRM 2011, the next version of Microsoft’s customer relationship management software (the current release is Microsoft Dynamics CRM 4.0), will be released to beta in September and officially released by the end of this year, Microsoft recently announced. There’s not a whole lot of information generally available so far, [...]

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Build Customer Satisfaction Through Email Best Practices

Email marketing  is one of the most dependable ways to reach prospective customers and nurture existing relationships. But as email vendors improve their tactics and technology continues to progress, it can be easy to lose sight of the customer’s needs. Follow these basic rules to keep your customers reading. Keep Communication Timely and Consistent When [...]

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Top 5 Tips for CRM Implementation Success

By Dan Smith, Altico Advisors David Myron, Editorial Director of CRM Magazine, wrote a great editorial in the July issue.  He used a billiards analogy and called his piece:  “15 Years of Pocket Shots and Miscues.”  Here’s his opening paragraph. “To be good at Eight-Ball, you have to take a measured approach to each shot.  [...]

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