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International panel of Microsoft Dynamics CRM experts provide reviews, comparisons and opinions to professionals in the CRM software selection process.

 
 

Archive for the ‘Dynamics CRM for Marketing’ Category

How Microsoft Dynamics CRM Will Use MarketingPilot, Netbreeze, and Yammer to Support the New Customer

Customer buying cycles are radically changing, and CRM software has to evolve to keep up. In an interview at Convergence 2013, Seth Patton, Senior Director of Marketing for Microsoft Dynamics CRM gave his thoughts on customer buying trends, the changing role of marketing, and how Microsoft Dynamics CRM plans to embrace these changes with the [...]

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Expand Your Marketing Team with Microsoft Dynamics CRM

Most businesses depend on successful marketing campaigns to drive sales and expand their reach to new customers. From planning to carrying through, a marketing campaign involves a great deal of information, and Microsoft Dynamics CRM (http://mig.com/Software-Solutions/Customer-Relationship-Management-CRM/Microsoft-Dynamics-CRM) makes it easy to organize and keep track of all that information. When you are planning to start a [...]

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Valued Customers vs. Volume Customers

At first glance, it may seem that having hundreds of customers is a good thing, but when it comes down to the bottom line, more isn’t always better.  Having customers is obviously critical, but you want good-customers, not bad-customers.  Telling the difference between the two isn’t always easy, but a customer relationship management (CRM) solution [...]

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Faced with Higher Costs, Banks Turn to Microsoft Dynamics CRM

Along with a Starbucks, it is pretty much guaranteed that there are multiple bank branches on every corner in the metropolitan areas across the country. Depending on what part of the U.S. you’re in, the bank brands will differ, but it’s nearly impossible to not run into them in central business districts. A Wall Street [...]

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3 Key Tips for Improving “New Lead” Tracking Processes in Microsoft Dynamics CRM

“The superior man is modest in his speech, but excels in his actions.” – Confucius  Microsoft Dynamics CRM can help any sales organization improve results by better managing their sales funnel. I’m going to call the top of this sales funnel “Leads”.  Every organization depends on a steady source of leads to generate sales for [...]

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Designing a Versatile CRM Solution for Financial Service Firms

The benefits of CRM software for financial service firms extend beyond sales and marketing support. These powerful solutions also help you manage your enterprise more effectively, offering flexible and versatile functionality which helps streamline business practices in addition to managing client and customer relationships. However, in order to maximize this versatility, CRM solutions for financial [...]

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Schools as CRM Users: Constituent Relationship Management

From public school districts to universities, schools of all sizes are becoming increasingly reliant on CRM software to manage recruitment, communication, and retention. For these users, CRM stands for Constituent Relationship Management. Microsoft Dynamics CRM provides the perfect platform for managing information and communication with constituents:

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4 Wonderful Things About Convergence 2013

It has been nearly a decade since I attended a Convergence conference, which is Microsoft’s annual get together of users, experts and partners. When I first attended there were hundreds of attendees―this year a record of nearly 12,000 people came in from around the globe!  For existing users and people considering a new business solution, [...]

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Three Reasons CRM Software Should Be On Your Wish List

More and more businesses are planning to implement customer relationship management (CRM) software this year according to a recent Gartner survey (http://www.gartner.com/newsroom/id/2358015). Reasons for using CRM solutions point to the need to find new prospects and generate loyalty with existing customers.  According to Gartner, mobility is another driving factor for CRM spending.  This survey finding [...]

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