Are you still using a Rolodex?
Early CRM systems were really nothing more than computerized versions of a Rolodex. It was all based on contact records which were basically just electronic business cards. Eventually systems got better at account rollup, tracking opportunities and reporting. But it was still just business contact management. What is available now is almost incomparable, we have full relationship management systems.
It pains me to see that there are still many companies out there who are using outdated CRM technology, who just don’t realize how much more is available to them. Here are 5 benefits of using a modern CRM system:
This is a mobile world. Now modern CRM systems give you the flexibility and freedom to access and enter information from whatever device you are using, wherever you are using it.
Since the workforce is mobile, people need to be able to share and collaborate within their teams. CRM systems today allow for conversations and information sharing between users that was unthinkable in early systems.
Reporting is no longer just done on paper, or even in outside Excel files. You can use dashboards right within the CRM system. The information is always synched and accessible.
First there were manila folders, then there were shared hard drives. Now you can store and manage documents within your CRM system. Everyone can see the most recent sales documents, proposals, contracts and
It used to be that a user had to ask an IT admin to customize and generate system reports. Now any user can slice and dice the information based on the parameters that are important to them and create their own reports.
Are you ready to take advantage of the latest technology?
Microsoft Dynamics 365 is truly the next generation of intelligent business applications including the latest advancements in customer relationship management. If you are interested in
We can help you reimagine what’s possible for your business.
By Ryan Plourde, Crowe Horwath, a Microsoft Dynamics 365 (CRM) Gold Partner
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