Today's marketing leaders are focusing on building their brand, engaging one on one and demonstrating the impact of their efforts.
Studies have shown:
- companies that leverage marketing resource management effectively will save more than 15 percent of their annual marketing budgets.
- organizations that nurture leads experience a 45 percent lift in lead generation ROI.
- 76 percent of CMOs say their leadership team now judges marketing successes and failures faster by using online systems and dashboards.
by DFC Consultants