In today’s social and mobile world, businesses need to move faster and share knowledge more broadly than ever before. They also need to connect to customers on their terms and build relationships with them. In a RAIN Group’s report, “What Sales Winners Do Differently?”, 42 factors separated the winners from the distant second place finishers. Among the factors that buyers identified as being most important to them in making a buying decision are: educating them with new ideas and perspectives, collaborating with them, listening to them, understanding their needs and connecting with them personally. Today’s buyers demand that salespeople deliver relevant and timely information. They expect their salesperson to know something about their business and be able to challenge their thinking by providing fresh insights about their industry or competitive trends. In short, salespeople needs to build significant relationships with potential customers long before a buying decision is made.
This is where a solution like
Welcome to the era of Relationship Selling. The ability to create a bond with a decision maker based on credibility and integrity has never been more important. Microsoft Dynamics CRM can help you get there.
by Beringer Associates