Whether you distribute goods to dealers, retailers, or directly to end consumers, maintaining customer loyalty and delivering on promises is critical for most manufacturing and distribution businesses. Customer Relationship Management (CRM) solutions are essential for all organizations, regardless of industry, but
As a followup to our previous article outlining the
2. Customer Insight – If your customers include wholesalers, retailers, dealers and end users, you are aware that each of these consumer groups has different expectations. How will you effectively track and manage their buying preferences? If you engage in multi-channel distribution, different marketing tactics are needed for different channels – how do you prevent channel conflict between your retail customers and those who buy directly over the web? A
3. Reduce Manual Processes – Many distribution companies still rely on manual and paper-based processes for tasks that can be streamlined and automated by a CRM system. Using spreadsheets to track orders can get messy when orders are coming in from multiple locations. One example is this
4. Integration – The case study example above also highlights another important benefit of CRM for distributors. Many distribution companies use
5. Sales – When a sales person uses CRM to manage their pipeline, you get a more accurate view of forecasted business, including potential revenue and closing date. It can also highlight areas for improvement; for example, when your sales person creates a quote, how do you know if it results in an order? If a lead didn’t convert to a sale, do you know why? Increased insight into your sales pipeline allows you to make more accurate predictions for other areas of your business, including revenue forecasting, inventory needs and fulfillment.
At OmniVue, we know maintaining customer loyalty and always delivering on promises is a top concern for distribution companies. The list above is only the tip of the iceberg, and with the right solutions in place, you can effectively differentiate your business from the competition and keep customers coming back. If you’d like to learn more about how Microsoft CRM can streamline your operations, contact
Get started today with pricing information through a quick online quote for Microsoft Dynamics CRM. Or, download the CRM Software Blog's latest white paper, "24 Wildly Creative Ways Companies Use Microsoft Dynamics CRM to Drive Revenue and Serve Customers" to learn more about improving your business with CRM.