Traditional wisdom says that Customer Relationship Management (CRM) systems offer solutions for salesforce automation, marketing automation, and customer service. So as members of the CRM Software Blog, we tend to blog about those features. The white paper, goes beyond the traditional to include creative, outside of the box uses for CRM: Membership Management, Class Registration, Predicting Buying Trends, Tracking Referral Relationships - to name a few.
I once sponsored a seminar called "Love the One You're With" - a catchy title for a presentation that was largely focused on the role of CRM systems in customer retention. We gave away Stephen Stills CDs and it was a lot of fun, but still, pretty traditional.
Here, however, is one for the books. On the , someone from Croatia posted a message that should clearly have been blocked as SPAM. "I'd like to meet a serious girl for marriage and family." In addition to what you might expect the responses to be, like "LOL," people really started to have fun with the idea. "Don't you think Dynamics CRM is the right tool for this request?" Followed by "Well, I'm sure it could be used to track the queries and quotes for the job and find the best person suitable. And naturally make sure the outcome is satisfactory in the long run. But I think it'd take some customizing... 
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So as we all buckle down to the serious task of closing business for Q3, I thought I'd introduce some levity. Go ahead. Click on the Facebook link above and follow this amusing thread about Microsoft Dynamics CRM for love, marriage, and harmony.
Altico Advisors specializes in Microsoft Dynamics GP and CRM solutions for mid-market companies throughout New England and New York. For more information (love potions not included), call Altico at 508-485-5588, visit us at , enjoy our ERP and CRM blog at , and follow us on Twitter at .
By Marcia Nita Doron, Altico Advisors, Microsoft CRM partner serving Massachusetts (MA)
