When comparing rock-and-roll and social media, they definitely have one thing in common- they’re both here to stay. It doesn’t matter if you love it or hate it; social media is becoming a relevant part of business marketing efforts, as well as a way to facilitate customer interactions. Watching commercials and looking on websites, you are more likelythan not to see the icons for Facebook, Twitter, and LinkedIn, the most popular of the social medial sites. There are many benefits to incorporating social media into your customer relationship management (CRM) program, as long as you can control the time spent and the data generated in this new online community.
You can integrate your business social media sites with Microsoft Dynamics® CRM to reduce the amount of time spent on social media and to capture important customer information. Profile or contact information can be imported into Microsoft Dynamics CRM to create cases and leads, and for future marketing efforts. Combining all of the social media sites you might use, with Microsoft Dynamics CR will instantly reduce the amount of time spent on viewing comments and posts on multiple sites. Diverting customer generated data into a single software solution will enable you to respond faster to customer comments. The conversations generated in social media can be saved to monitor potential trends. See what your customers are saying about your products or services and use that information to make improvements, market more effectively, or otherwise optimize that product or service line.
Social media can be a valuable way to interact with customers as well as to market your products and services. Streamline your social media efforts by integrating it with your CRM software and you will save time and improve the value of these efforts. For questions on how to do this, please contact us at Sherwood Systems or include a question in the comments below.
By Sherwood Systems – Microsoft Dynamics CRM Partner out of Arizona