Saia, Inc. announced today that they have chosen Microsoft Dynamics CRM 2011 to enhance the company's sales and marketing efforts. Saia, is a less-than-truckload provider of regional, interregional, and guaranteed services covering 34 states and is one of the first LTL carriers to utilize this software.
Microsoft Dynamics CRM was chosen as a result of its robust capabilities and ease of integration and interface with other Microsoft products.
“Through the CRM software, we will be able to maintain a 360 degree view of every customer interaction we have,” stated Saia Vice President of Marketing and Customer Service Sally Buchholz. “We can easily and effectively manage all facets of every shipper account.”
You can read the entire Press Release here:
Post by: Hannah Mayer, Customer Effective, Florida/