For many companies who have already implemented a 3rd party Mobile CRM solution, this means they can get comparable features at a substantial cost savings. For those that haven’t yet implemented a mobile option, this will open the door to affordable mobile CRM access and ultimately, increased productivity. The term “increased productivity” gets thrown around a lot, but what does really mean for companies considering a mobile CRM option?
- The ability for Field Service Technicians to access customer and account data, record service activities, and update records on the go.
- Granting Sales and Marketing teams the ability to qualify leads, enter in prospect data, and access contact data from anywhere, including: tradeshows, outside sales calls, emails, and more.
Another great feature will be the ability for administrators to set up multiple profiles exposing only pertinent data to various departmental groups, resulting in a tailored view for each user.
Plus, Mobile CRM will be accessible from a diverse range of smartphones, tablets, and laptop browsers. This means individual team members can work with their existing devices, ultimately cutting company expenses. The browsers and devices that will be supported include:
- Smartphones: Windows Phone 7.5+, Apple iPhone 3GS + w/ iOS 5+, Google Android 2.2+, RIM Blackberry 6.x & 7.x
- Tablets: Apple iPad / iPad 2 w/iOS 5+
- Browsers: Internet Explorer, Firefox, Chrome, and Safari running on a PC, Mac, or iPad.
Worried about security? Apparently, Microsoft has thought of that too, which is why CRM Mobile is centrally managed - that means if a device is ever lost or stolen, it can be remotely wiped.
We are pretty excited by Microsoft CRM Mobile and believe this new service will be hugely valuable to customers. If this is a service you’d like to explore for your company, of if you would like to discuss Microsoft CRM in your IT environment, please contact us.
By Armanino Consulting - the West Coast’s largest Gold Certified,