If you have unstructured data within your company, it’s not doing you any good. To make any type of analytical data useful, you need to manage, convert, analyze, and finally, understand it! Get your data out of file cabinets and spreadsheets, pull it off your website and social media pages, and put it into a powerful customer relationship management (CRM) software like Microsoft Dynamics® CRM and it will all start to make sense.
There is a lot of data being generated about your business and organizing it into actionable insight is an easier task with software like Microsoft Dynamics CRM. This comprehensive software will manage your prospect and customer data in a way that is far more efficient than notebooks and spreadsheets. As soon as you begin to store case and customer data into this software solution you’ll notice connections between your products and services, marketing efforts, and actual sales. Learning who your best customers or your best products are will help your sales team cross-sell or up-sell other products. This will also help you better target new customers who might find similar success with your products or services.
The powerful analytical features in Microsoft Dynamics CRM help you monitor key performance indicators and the performance of sales teams or business units. Highlighting the most profitable areas within your business will show you the strengths of your team so you can capitalize on what you do best. It would take far too much time to analyze this type of data if it was being stored in files or spreadsheets. Using Microsoft Dynamics CRM provides instant insight with real-time customer and sales data that you can use to drive your business.
Another benefit to using Microsoft Dynamics CRM is that it introduces a guided, consistent process for organizing contracts and customer services. Your team can create, update, and manage contracts within Microsoft Dynamics CRM. The workflow feature will enable tasks to be automatically assigned to team members or notify the team when it’s time to complete the next step in the project process. Adding automation to customer management will eliminate common bottlenecks and create a reliable process so that all customers are provided prompt and consistent service. In addition, providing your team with real-time customer data at their fingertips will enable them to respond faster to questions about contracts, renewals, or product deliveries. Responding quickly to customers will improve customer service and lead to greater long-term loyalty.
Turn mountains of important business data into actionable insight with Microsoft Dynamics CRM. Contact Rimrock for more information about how to get the most out of your data with Microsoft Dynamics CRM.
By Jonathan Taub of Rimrock Corporation, Toronto Ontario Microsoft Dynamics CRM Partner