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A panel of Microsoft Dynamics CRM experts provide reviews and opinions to aid professionals with the CRM selection process.

 
 
Ryan Plourde, AbleBridge

Customers Choose Microsoft Dynamics When Investing in Business Applications

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Michael Park’s post today on Microsoft’s Executive Insight’s blog further emphasizes the momentum behind Microsoft Dynamics CRM and their tenacity to capture Salesforce.com market share. 

Some key points in his message:

  • Momentum – Microsoft Dynamics CRM has had 26 consecutive quarters of double digit growth
  • Innovation – Successful worldwide launch of Microsoft Dynamics CRM 2011 and continued investment “in the Cloud” 
  • Vision – Microsoft Dynamics CRM delivers an integrated CRM solution with Microsoft Office, including Outlook, which increases business productivity and ensures high end user adoption. 
  • Value – Switching from Salesforce.com to Microsoft Dynamics CRM can save customers 50% per month on subscription costs.

 AbleBridge is biased in our opinions, but it is an educated bias.  With over a decade of CRM implementation experience we have witnessed the evolution of the CRM market ; including the meteoric rise of Salesforce.com and the slow and steady emergence of Microsoft into the CRM marketplace.

  • Momentum – Toward the end of Microsoft Dynamics CRM 3.0 (~2006) and the release of Microsoft Dynamics CRM 4.0 we started to see the momentum really build.  With the release of Microsoft Dynamics CRM 2011 we feel Microsoft is poised to accelerate growth and take the CRM market by storm for several years to come. 
  • Innovation – Microsoft’s focus on “The Cloud” with Microsoft Dynamics CRM Online and Office 365, we feel Microsoft truly gives customers the power of choice.  They can choose to consume business applications in the cloud or deploy the software internally within their existing IT infrastructure. 
  • Vision – Microsoft Dynamics CRM works right within Outlook (where your people spend most of their time) – so it's convenient, easy, and familiar for quick adoption by your people and a faster ROI.  
  • Value – Microsoft Dynamics CRM Online is being introduced at $34/user/month.  Compared to the competition this is a significant savings.

by AbleBridge, Massachusetts Microsoft Dynamics CRM Partner

One Response to “Customers Choose Microsoft Dynamics When Investing in Business Applications”

  1. Hosk says:

    Excellent article I have commented about the momentum Microsoft has generated with it’s cheaper cloud pricing.

    They have also announced recently a new license to make it much cheaper to have portal and XRM solutions using CRM 2011.
    http://crmbusiness.wordpress.com/2011/03/02/crm-2011-new-licensing-model-encourages-crm-integrated-portals/

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