When Microsoft first acquired Great Plains in 2000 to enter the business application software space, we had some concerns, but were also very excited about the acquisition. At the time, we were implementing
Salesforce.com was launched and thrived with no such value proposition. Their timing was impeccable and they took advantage of competitors' aging, difficult to sell, and often expensive solutions. Interestingly, their value proposition aligned with the benefits of a SAAS solution and more than anything, the ease with which customers could get started. They gained market share and became a formidable player in the
Last week I participated in Microsoft’s launch of its CRM 2011 product. Watching Steve Ballmer introduce the product, I reflected back on my expectations, over ten years ago, and realized they were perhaps too high. I also realized that they had not changed. Microsoft has one means of changing the landscape with regard to the highly fragmented business application space and that will only happen when it creates business application software that fits 100% seamlessly into the rest of the software that it creates. Well my friends, it been a long time coming, but we have finally arrived. CRM 2011 is a game changer and I for one don’t think it’s too late to change this game. Check it out!
By Alan Kahn, Managing Director at InterDyn AKA a