By Dan Smith, Altico Advisors
You probably know that LinkedIn is the most successful professional social network with more than 60 million users worldwide. But did you also know that at the end of the last year LinkedIn opened up their API for developers allowing third parties to integrate the valuable information on their applications? The information contained in this social network is especially relevant when working with CRM applications. For example, it can be very useful to know what LinkedIn connections you have with prospects and clients.
Now you can display the LinkedIn company insider widget on the Microsoft Dynamics CRM account form. This allows you to discover what connections you have with a given company and you can easily jump from the account screen to LinkedIn for more details.
The LinkedIn widget is attached as an icon next to the company name. When a user clicks on the icon a nice popup is displayed showing the LinkedIn connections with that company.
The code to achieve this is not too complicated. It just requires some minor adjustments to ensure proper visualization within the CRM form. Click here for the required code to add the LinkedIn widget to Dynamics CRM.
My role is marketing and sales support, so I can tell you that this is a dream come true.