The Congressional Budget Office estimates that the new health care reform law will expand coverage to 32 million Americans by 2019. They also estimate that 24 million will be enrolled through exchanges by 2019, not counting employer coverage. Both of these estimates mean that health plan providers need to quickly take advantage of this short window of growth or risk losing share and revenue to competitors. In order to do that, they need a solution that can help them better manage and monitor sales, member service, and retention.
Last week, Microsoft introduced their new Health Plan Sales Solution for Microsoft Dynamics CRM. This new solution serves as a strategic sales and service-enabled customer relationship management (CRM) platform that will allow health plans to quickly and easily move their marketing and sales processes online, a capability that Gartner researchers indicate will be the key to health insurers’ ability to compete in the changing marketplace.*
So, what makes the Health Plan Sales Solution for Microsoft Dynamics CRM a good choice for insurance companies?
Complete CRM Strategy
Spanning acquisition, retention, health and care management, and service, the Health Plan Sales Solution tightly integrates social media sites into the sales, service, and retention processes and serves as an easy to design and deploy complete CRM solution.
The interoperable framework of the Health Plan Sales Solution means that it can be pre-integrated to a seamless workflow across different applications, including several Microsoft ISV partner products that already support the framework. As a Microsoft product, this platform will enable you to reduce custom legacy integration costs and maximize your existing investment in both Microsoft and non-Microsoft technologies.
The Microsoft Dynamics CRM solution can be deployed wholly on-premise, using Microsoft’s cloud computing platform, or as a hybrid solution that provides the flexibility, improved security, and cost management that health plan providers require.
To learn more about the Health Plan Sales Solution for Microsoft Dynamics CRM, read Microsoft’s press release.
By Socius, a Microsoft Dynamics CRM Partner in Ohio
* Health Insurance Exchanges Play a Key Role in Health Insurance Reform, April 20, 2010, Joanne Galimi and Robert H. Booz