CRM architecture provides the framework for your company’s customer relationship management. Whether your goal involves organizing your customers, automating mailings, synchronizing promotions, the CRM architecture that backs up your database will be instrumental in your ability to achieve it.
For example, if your focus is on organizing your customers, you may find the need for a CRM solution that allows you to add clients or customers to multiple category levels. Alternately, your organization may have various departments who access the same customer base for outreach and marketing purposes. In these cases, you will need to have a CRM architecture with multi-tenancy support. With multi-tenancy support, a number of groups can share a single implementation of the customer relationship management tool. This will limit the amount of hardware and IT support necessary and allow you to cut costs on multiple levels. If your company is a small company, and always on the move, you can find that Hosted Microsoft CRM will work perfectly, but if you are a larger company on-premise is the best option.
In addition to ensuring that your entire agency is able to access the same installation of a CRM tool, to further reduce the amount of support and hardware necessary, turn to a CRM architecture that builds on a flexible development environment. If your server platform is Microsoft Windows-based, opt for CRM architecture that operates from a Microsoft SQL Server database on the .NET Framework. This will enable your CRM tools to adapt with your business.
Investing in a CRM architecture built on a development model allows your business analysts to design applications specifically for your business. It allows your companies designers to create a complex workflow model without outside support, and allows data to be stored and retrieved according to the user interfaces that you set.
Some of these interfaces may be service oriented. Whether you hope to centralize customer relationship management for your company or you are interested in partnering with another agency, choosing a CRM architecture that involves a web-services option will simplify the process. Customizable security options – through role-based settings, team-based sharing settings, and the ability to assign login data and user roles and privileges – ensure that collaboration is effective but that data related to your customers is never at risk.
Managing your customers is crucial. So is protecting their information. Choosing a CRM architecture that’s customizable, expandable, and secure will enable you to reap the greatest benefit.
Streamsol is recognized as one of the top ten Microsoft Dynamics CRM Partners in the country, and was named to Microsoft’s President’s Club in 2009. Streamsol is one of the only partners that has truly embraced the Microsoft “Power of Choice” messaging. Our Microsoft CRM practice revolves around three models; Microsoft CRM on-premise, hosted Microsoft CRM, and hybrid Microsoft CRM, which allow us to service companies of all shapes and sizes located anywhere in the world. Our vision and commitment to the Microsoft Dynamics CRM framework is unrivaled. To learn more please visit xRM.com.
by Streamsol, your Nevada Microsoft Dynamics CRM Partner
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