http://www.crmsoftwareblog.com/2009/12/i-want-to-believe-crm-in-a-challenging-economy/ Microsoft CRM experts provide reviews, comparisons and opinions to professionals in the CRM software selection process Wed, 08 Feb 2012 15:35:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.crmsoftwareblog.com/2009/12/i-want-to-believe-crm-in-a-challenging-economy/comment-page-1/#comment-10430 Teuta Mon, 06 Feb 2012 16:20:09 +0000 http://www.crmsoftwareblog.com/?p=715#comment-10430 Dear Curtguy,Thanks for the compliment; and thanks again for bringing this point up- I guess it needed clarification. My intent was not recommending any deceitful behavior. I have seen people hiring staff for one day for a big meeting, renting computers and furniture to impress a customer with what they have, or faking customerlists and employee counts. Such behaviors are dishonest and should be condemned. In addition, there is nothing bad about working with small businesses. I do it every time I have a choice. If you read my recommendations carefully, they are all around two things: getting more organized (which helps anyways) and creating better perception of the small business- this is exactly what the large corporates do with large budgets, consultants, and double spreads in the WSJ. SMBs don't have the budget and are not always that sophisticated, so at least they should appear to be decent businesses, in order to get the customer to try them out. Then, they can differentiate on superior service. Hope I clarified things a bit. Dear Curtguy,Thanks for the compliment; and thanks again for bringing this point up- I guess it needed clarification. My intent was not recommending any deceitful behavior. I have seen people hiring staff for one day for a big meeting, renting computers and furniture to impress a customer with what they have, or faking customerlists and employee counts. Such behaviors are dishonest and should be condemned. In addition, there is nothing bad about working with small businesses. I do it every time I have a choice. If you read my recommendations carefully, they are all around two things: getting more organized (which helps anyways) and creating better perception of the small business- this is exactly what the large corporates do with large budgets, consultants, and double spreads in the WSJ. SMBs don’t have the budget and are not always that sophisticated, so at least they should appear to be decent businesses, in order to get the customer to try them out. Then, they can differentiate on superior service. Hope I clarified things a bit.

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