Microsoft Dynamics CRM is currently going through a very exciting transition from being considered as a CRM application in the traditional sense of customer relationship management to embracing it as a flexible and scalable platform for relationship management of any kind. The essence of this transition has been captured by a handy new acronym, xRM, [...]
continue reading...5 Resolutions Every Marketer Must Make – Tips From Vision 2010, A Microsoft Dynamics Conference
Like most marketing professionals, my new year has started off with an exciting rush of fresh marketing campaigns and activities to help generate new leads for our sales team and a new calendar of valuable educational events for our clients. The biggest project on our marketing list right now is getting ready for Vision 2010, [...]
continue reading...xRM – Managing Relationships With Business Software
Relationships Beyond Sales
Business relationships and contact management related to sales, marketing and sales related customer service have always had a home in standard CRM packages and for the most part, the pitch for traditional CRM has focused on those areas.
Today’s CRM systems now have more flexibility and extensibility that can be applied to other areas [...]
CRM Software For Marketing: Because The Real Work Begins When The Tradeshow Ends
While there is tremendous focus in the press on Web 2.0 marketing techniques, smart marketing managers continue to leverage the traditional methods of marketing to spread their message and make connections. For business to business marketing, there is no replacement for the trade show which provides sales and marketing teams the opportunity to interact with [...]
continue reading...Spy Optic – Microsoft Dynamics CRM Case Study
Midsize Business Case Study
Sunglasses Manufacturer Boosts Sales 29 Percent, Aids Dealer Growth with CRM Software
Story at a Glance
Spy Optic, a manufacturer of sunglasses and goggles, scrambled to keep up with the rapid growth in the action-sports market and stay one step ahead of competitors. The marketing department needed better sales and inventory data to help [...]
Why Microsoft Dynamics CRM Beats Salesforce.com For Outlook To CRM Integration – Reason # 1, Synchronization
For most of us, Outlook is the first application we fire up and the last application we shut down each day. Love it or hate it, Outlook is where we manage our activities and communications all day every day. So it is no surprise when the research consistently shows that the most important area of [...]
continue reading...Part Two: Why CRM Implementations Fail – The Consulting Team
Part two of my post takes into consideration the consulting team. First and foremost, it is imperative for the project manager to set expectations with the client. Too often at the beginning of a project, clients are not presented with specifics about deliverables, communication guidelines and scope creep.
Prior to the project kick-off meeting, a well [...]
Hello world…Introducing Joe CRM
So, since I’m new around here (my first post) just to get it out of the way I thought I’d do a quick intro. I’m Joe CRM, the “voice” of PowerObjects, a leading Microsoft Dynamics CRM/xRM partner based in Minneapolis with offices in Dallas and San Antonio as well. I’m honored to be aboard along [...]
continue reading...Are You Attending Microsoft Dynamics Convergence 2010?
4 great business reasons your boss should send you to Microsoft Dynamics Convergence 2010!
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